Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06828_Field_TCUM T393.txt

Text File | 1996-04-10 | 966b | 16 lines

energies. Print released great psychic and social energies in the
Renaissance, as today in Japan or Russia, by breaking the
individual out of the traditional group while providing a model
of how to add individual to individual in massive agglomeration
of power. The same spirit of private enterprise that emboldened
authors and artists to cultivate self-expression led other men
to create giant corporations, both military and commercial.

     Perhaps the most significant of the gifts of typography
to man is that of detachment and noninvolvement—the power
to act without reacting. Science since the Renaissance has
exalted this gift which has become an embarrassment in the
electric age, in which all people are involved in all others at all
times. The very word “disinterested,” expressing the loftiest
detachment and ethical integrity of typographic man, has in
the past decade been increasingly used to mean: “He couldn’t